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“Let That Sink In”: Elon Musk Shares Throwback Video Of Him Entering X Headquarters

Billionaire Elon Musk, the owner of X, formerly known as Twitter, shared a video of himself walking into the social media platform’s headquarters, marking the second anniversary of his $44 billion acquisition. Musk captioned the video, “Let that sink in!” The throwback post comes after a tumultuous takeover in 2022, during which Musk ousted top executives, including CEO Parag Agrawal and legal head Vijaya Gadde, as he asserted control over the company. 

See the post here:

Let that sink in! https://t.co/It4dPAKSk7

— Elon Musk (@elonmusk) October 27, 2024

The acquisition process began in January 2022, when Musk started buying Twitter shares, becoming the company’s largest shareholder by April with a 9.1% ownership stake. He then made an unsolicited offer to purchase Twitter for $44 billion in April, which the board unanimously accepted on April 25, 2022. However, Musk later announced his intention to terminate the agreement in July, citing concerns over spambot accounts, only to reverse course in October and move forward with the acquisition.

The deal was finally closed on October 28, 2022, with Musk becoming Twitter’s new owner and CEO. Since taking over, Musk has proposed various reforms, including introducing new features, making algorithms open-source, and promoting free speech. However, his ownership has also been marked by controversy, including suspending high-profile accounts and laying off half of the company’s workforce. Reactions to the acquisition have been mixed, with some praising Musk’s vision and others expressing concerns over the potential rise of misinformation and hate speech.