Reliance Retail starts test launch of Shein labels on Ajio platform

Reliance Retail is testing sales of Shein’s casual women’s westernwear on its Ajio platform. Despite Shein’s ban in 2020, a partnership allows sales to resume domestically, abiding by government regulations. Shein will rival brands like Zudio and Myntra in the lucrative, growing Indian fast fashion market.

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